"The opportunity to effect real change is huge – we have an obligation to help deliver it"Tim Hollingsworth
The BPA believed London could raise awareness and understanding of disability and have a positive impact on the way people think, feel and behave towards it.
As part of this ambition, the BPA published guidelines to help reporters use appropriate language and terminology that is preferred by disabled people and disability groups when reporting on the Paralympic Games.
A copy of a Guidelines for Reporting on Paralympic Sport can be downloaded at the bottom of the page.
Baroness Tanni Grey Thompson, the multi-gold medal winning Paralympian and BPA Patron, supported the publication, saying:
“In sport, as in every other aspect of public life, language matters. It defines who we are, how we are perceived and the impression we leave. This is why having guidelines around reporting of Paralympic sport is so important. We’re not being politically correct - it’s very important to get best practise established so that the wider effect of the Paralympic Games is as powerful as possible.”
Tim Hollingsworth, Chief Executive of the BPA also stated at that time why he believed such a guide was necessary:
“Whilst we have a performance ambition of achieving second place on the medal table with more medals across more sports, of equal importance is our ambition to change perceptions. We had only three accredited print journalists from the UK in Beijing but have over 500 journalists and photographers from this country who have applied to report on the London Games. Therefore the opportunity to effect real change is huge – we have an obligation to help deliver it and these guidelines are an important aspect of that.”