ParalympicsGB team kit for Paris 2024 unveiled by adidas

ParalympicsGB’s team kit for the Paris 2024 Paralympic Games has today been unveiled by adidas, the official sportswear provider for the British team.

The range – which includes competition, podium village and ceremonies wear - was designed to enable athletes with disabilities to compete in comfort and without distraction at the Games.

adidas designers and engineers spent two years working collaboratively with ParalympicsGB and other teams to ensure an athlete-first fit. The results include smart placement and/or inclusion of seams, avoiding light colours on the cuffs of performance wear to optimise aesthetics following dirt transfer from wheels, using soft threading where possible, moving team iconography from covered areas – such as the lower back – onto those that are visible while seated, changing trims to be adaptive-first to work around limited movement, removal of any complicated fastenings including small buttons or zips, and zipped ankle cuffs for ease of dressing for those with limb difference.

To express the fire within athletes, the kits’ graphics, typeface, and all over print use a repeated line pattern which is brought to life through pops of colour, conveying the roaring passion that is ready to emerge in the heat of competition.

Double Paralympic medallist Livvy Breen said:

“It’s always an exciting day when the ParalympicsGB kit is revealed for the first time – and this year is no different. I love the new kit, especially the pops of colour and what they represent– it feels really fresh. I think all the athletes, wearing it this summer will feel a real sense of passion as they compete in such a pinnacle sporting event.”

adidas – which also produce the kit for Team GB, the British Olympic team – built on ‘one central design story’ to unite all athletes with fresh interpretations of Great Britain’s distinctive identity and graphics inspired by the fire of passion that burns within every athlete.

Embracing tradition while injecting newness, ParalympicsGB and Team GB competition wear builds around the classic British red, white and blue, while a colour blocking approach means fiery red and brilliant white accents playfully pop - during movement – against a clean, dark navy base.

Jacqueline King, Design Director, Specialist Sports, adidas said:

“Our belief is that there is no greater demonstration of what it means to design for an athlete, than a tournament that showcases the breadth and variety of sport. Alongside the goal of supporting the athlete to perform at their best when the pressure builds, these collections seek to connect them to their home nations, via designs inspired by their individual national identities. These elements are brought together in a kit which is grounded in simplicity – resulting in a sleek, modern collection”.