17 August 2021

ASOS go for gold with ParalympicsGB

With the Tokyo 2020 Paralympic Games a week away, we can reveal the ParalympicsGB opening and closing ceremony wear by our partners ASOS.

The focus this year is on what it means to be *extra* and how each athlete goes the extra mile in everything they do.

Amy Conroy in her ceremony wear

Third time’s a charm

This is our third time working together on a Paralympic Games, ASOS having also kitted out the team for both the Rio 2016 and PyeongChang 2018 Games. For each Games, design teams have created three outfits for the team: one each for the opening and closing ceremonies, and one formal outfit for official events in the UK.

Inclusivity at the heart

Working with ParalympicsGB over the past six years has been so important to teaching ASOS design teams about creating fashion that’s accessible to all – a fundamental part of their purpose is to give people the confidence to be whoever they want to be. Most importantly, the outfits must reflect the diversity of ParalympicsGB team. Making sure that the garments are suitable for all ages, sizes and body types is key, and each piece has been designed with adaptability front of mind.

Thinking responsibly

All the cotton used in the Tokyo 2020 collection has been sourced through the Better Cotton Initiative; the ceremony jackets are made from recycled polyester certified by the Global Recycling Standard (GRS); and the suits are created using Responsible Wool Standard (RWS) wool and a recycled polyester lining.

Going for gold-standard

Finally (as this is the Paralympic Games after all), the outfits must be worthy of a champion team. Design teams carefully construct every single piece in our collections to make sure they reflect the very latest trends and represent the values of ParalympicsGB – talent, pride and determination.

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